Low Res - Wild Things: The Promotion

Our music video was also coinciding with the release of the artist's debut EP. The music video largely serves as a promotional tool for the artist (as is conventional of music releases). For this reason, we carried out extensive promotion for the video, in collaboration with the promotion carried out for the EP release. 

Screenshot of video promotion via Facebook

Peer-to-peer sharing via social media sites such as Facebook and Twitter seemed an obvious reach. We posted links to the project via the sites, encouraging others to view and share the link.

Others then shared, retweeted or favorited the link

We first tweeted out the link to followers and friends

After sharing the video via social media, we decided to send the video out to music blogs (in addition to the full EP) and also embedded the link on the artist's Bandcamp. We wanted the music video to complement the full project and work as an extension to the EP.

My email outbox - we sent the video out to independent music blogs across the internet