Saturday, 1 February 2014

Evaluation: Representations in Wild Things

The nature of 'Wild Things' as a promotional music video, saw the need to promote Low Res as an artist. We achieved this mainly through representations. 

Representations of Low Res as a teenage experimental music artist. 


We represented Low Res as a young, up-and-coming talent through the use of vibrant imagery and the fairly 'experimental' narrative style.
Examples of the varied imagery
in 'Wild Things'.

It has been argued that conventional 3 structure 
narratives are less appealing to a new generation of viewers, so used to viewing quick and engaging content on sites like YouTube. We designed our music video with this in mind, using a mix of continuity and montage editing to show Low Res' appeal to a teenage demographic. 

Furthermore, we presented the experimental nature of Low Res' music through the video's narrative. The presence of strange costumed characters - themselves influences from the 1960s TV show 'The Banana Splits' - and the fairly ambiguous story create a unique final product that mirrors Low Res' production, showing him an artist with a distinct style and image. 


No comments:

Post a Comment