Video Concept

After deciding upon using the single 'WILD THINGS' from Low Res' debut EP 'OUTSIDE', we set about working on a concept for our music video. This post will discuss in detail some of the ideas and inspirations behind our concept. 

Setting

In our opinion, the track has a very 'natural', earthy sound and outdoors would be the only suitable location; this also goes in accordance with the theme of Low Res' EP 'OUTSIDE'. 

The album cover for Low Res' debut EP, 
containing the single Wild Things.

After much discussion, we decided on a woodland setting, partially due to the wishes of Low Res who took heavy inspiration from Maurice Sendak's children's novel 'Where the Wild Things are' when making the 'Wild Things' track we will be using.

By a stroke of luck, we had done a detailed study of Spike Jonze's 2009 film rendition of the novel as part of our Spike Jonze case study. We decided 'Where the Wild Things are' could therefore offer a strong source of inspiration for the video due to its stunning cinematography and presentation of a woodland setting. 

Some .GIFs of inspiration for our concept.
 (Where the Wild Things are)

Further development to the concept came from the artist himself, who, in his own words requested 'trippy visuals' to accompany our concept. Catering to this demand, we set about searching for examples of post-production techniques that could achieve such a request.

Three .GIFs demonstrating the setting and some VFX
from the 'Vrienden' video.

Our search brought us to 'Fotosynthese's' single  'Vrienden' (as seen above), a small dutch electro band with an extremely interesting video. Their visuals combined a woodland setting with some awe-inspiring VFX, something we strive to achieve in our video.

Inspiration for Wild Things - Theorist Analysis 

It cannot be contested that every media text in some way draws inspiration from texts preceding it; the age old adage that ‘no idea is original’ has long carried huge significance to media texts. This notion is applied to aspects of representation by many media theorists, notably Jean Baudrillard who argued ‘everything is based on another simulation or someone else’s representation’ (1980). My coursework piece comes in accordance with Baudrillard’s views; in the very earliest pre-production stages of ‘Wild Things’ the music video’s concept was based very much on Maurice Sendak’s timeless children’s novel ‘Where the Wild Things Are’, or more specifically, Spike Jonze’s 2009 live action film interpretation of the novel. The representation of the fictional world of my coursework was wholly inspired by the magical forest setting of both Jonze and Sendak’s imaginations. This instance of the pre-production stage can be seen a testament to Baudrillard’s views: the representations in my coursework were based on a film adaption of someone else’s representation (itself probably a result of another simulation). Thus is the unending cycle of inspiration and evolution, as described by Baudrillard.

'Wild Things' Concept Presentation

CLICK THE IMAGE ABOVE TO VIEW THE PRESENTATION

Mood Board

As part of the planning process for our coursework, we decided to design a mood board to draw inspiration from. The frames seen were pulled from various shorts and music videos. The juxtaposition of the washed out colours as seen in some frames with the vibrant tones of others is something we'd like to use in our video. 

The mood board for our coursework.

Similarly, the sweeping cinematic landscapes in many of the frames are similar to the kind of wide shots we'd be looking to use in our piece.

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